Actsoft’s Focus on Unparalleled Customer Care Earns Recognition from Frost & Sullivan


By JILL SCOTT, Marketing Director
jscott@actsoft.com
Published: Monday, July 27, 2009

Tampa, FL: In today’s challenging business environment, success stories are a welcome diversion. Tampa-based Actsoft, Inc. is proud to be recognized as Frost & Sullivan’s 2009 North American Customer Service Leadership Award recipient in the Mobile Resource Management (MRM) market.

As one of the world’s most respected developers ofMRM software, the company is thriving by consistently meeting the ever-evolving needs of businesses with a mobile work force. Cemented by a concrete commitment to unparalleled customer service, their software powers thousands of successful businesses every day. At a time when many corporations are downsizing, Actsoft is upsizing – specifically in its customer care department. Within the last six months, they have aggressively increased personnel in that area, and continue to recruit talent.

North American Customer Service Leadership Award “It’s just good math” states Eric Rabinovitz, VP of Operations. “In today’s competitive environment it is much easier to keep a current customer happy than it is to mine for new ones. We quickly realized that one distinguishing feature setting Actsoft apart from our competitors is the agility and ability to focus on our customers. Don’t get me wrong, we’re still working diligently on new acquisitions, but once on board, we focus on treating them like gold.”

With approximately 110 personnel, ten-year-old Actsoft is small enough to be responsive, yet tenured enough to be respected. The current Mobile Resource Management industry is very competitive. This emerging technology harnesses the power of GPS and wireless functionality in cell phones (and other devices), and turns that information into an organizational management tool, enabling businesses to efficiently run a mobile workforce from the office. Used to its full potential, customers see almost immediate return on investment, most remarkably in decreased fuel consumption and job completion rates.

Actsoft’s business model for customer service and retention is impressive. Impressive enough to be award winning. When asked how the company continues to grow and remain one of the premier forces in the MRM world, CEO and Founder Tom Mitchell simply states, “We are pleased to receive an award for customer care, because that is what our business is all about, building relationships.”